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What is content marketing in less than 50 words?

Today in the internet age a potential customers are swamped with useful and useless information. A marketing strategy involving the creation and distribution of valuable, relevant, and consistent content to attract and acquire target audience with the sole objective of driving profitable customer action is content marketing.

 

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Tax Day – Tuesday April 15’2014

Tax day is here and everyone is scrambling to fill the taxes. VocalBee is here with some Tax Day meme to make you smile. 

 

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Source: Memegenerator.net

 

 

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Source: diyol.com

 

 

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Source: Frabz.com

 

 

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Meme – For Marketing

If you are on internet then you have come across a meme, because it is everywhere.

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According to Oxford dictionary Meme is – An element of a culture or system of behavior that may be considered to be passed from one individual to another by non-genetic means, especially imitation. And in the internet world meme is considered a humorous image, video, piece of text, etc that is copied (often with slight variations) and spread rapidly by Internet users.

Content marketing
Today content marketers use, meme as a marketing tool that engages the customers and promotes the brand.

How does it work?
The memes are easy to understand by target audience as it is tailored to their cultural values. B2B marketers should note that a great industry joke will grab many likes.

Memes are funny and sarcastic. Humor really helps marketers to keep the customers attention. Memes are short and sweet. Easy to consume and memorabiity is high.

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Where can I find meme?

You can do a google or bing image search for your topic with the word meme. You will find a whole library of meme.

 

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Meme are fun. In this blog post we at VocalBee have tried to show the readers how the same image is used to give different messages.

 

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Meme Credit: mememaker.org

Visual web for brand marketers!!

In last year or two there is no doubt that Visual Web has become very popular. Brands can not deny the importance of Visual Web anymore. It can significantly enhance brand’s marketing objectives by generating more customer interest and prompting prospects to take desired actions.

According to comScore report Tumblr, Pinterest, and Instagram each gained more than 10 million visitors last year due to their eye catching pictures. Mediabistro shared numbers from Statista, which show that users spend more time on Pinterest (1:17 minutes) or Tumblr (1:38 minutes) than on Twitter, LinkedIn, MySpace and Google+ combined.

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It is pretty evident that brands need to have their Visual marketing strategy in place. They need to leverage real time photo sharing. Customers and followers are used to seeing staged photos that highlight the products and the best parts of the company and brand. Sharing impromptu pictures can be equally compelling when shared in real time.

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Stop Hunger! A small step by all – for a great cause

Fight hunger

 

 

According to United Nations Food and Agriculture Organization, 870 million people in the world do not have enough to eat that is one in eight people in the world.

Aiming at the very heart of hunger the Greater Boston Food Bank’s mission is to end hunger in eastern Massachusetts. Last year  Greater Boston Food Bank provided health meals to as many as 545,000 people and this year (2014) they aim to provide at least One Meal A Day to every person in need in eastern Massachusetts.

Motivated by their cause Teddie All Natural Peanut butter has been their loyal supporter.  Teddie has decided to donate peanut butter jars to Greater Boston Food Bank, with the support of all their patrons.

Teddie’s peanut butter is calling out to all their patrons to take cool and creative pictures of their healthy meal with Teddie’s peanut butter. Upload the pictures through three easy ways:

For every cool picture you upload Teddie All Natural Peanut butter will donate a jar of their tastiest peanut butter to the Greater Boston Food Bank.

A small and a easy step by all of us will help the cause.The campaign is good through 5/31/2014

Photos gone more Social on Twitter!!

Last week Twitter announced two new mobile features that make photos on on the platform more social. One is photo tagging, which lets user tag the people in the photo; the other is the ability to include multiple photos. These changes once again underlines the importance of rich content in Social Media.

Now users can add upto four photos and tag up to 10 people in a photo. Tagging is going to increase the user engagement and searchability of photos many fold. Another interesting feature of tagging is that it does not take any characters away from original 140 characters.

This is quick how to of these new features. I have used Twitter iPhone app for this.

1. Open Twitter message editor and either take photo or select a phone gallery. If you take a photo then that photo goes into your phone gallery and gets selected for you to use. You can take multiple photos or select up to four photos from the gallery. The following figure shows the interface for multiple photo selection. You will notice a new text “whos’s in these photos?” That is a new tagging functionality.

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2. Once you click on “Who’s in these photos?” label you will get a drop down of Twitter handles to select from to tag.

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3. When you tag a picture with a particular handle that handle gets notified about the tagging. But there is a way to change notification using Notification settings as seen below.

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4. You can also have a control on who can tag in a setting.

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Brands and businesses are going to love this feature a lot. In fact every business that is consumer facing should take advantage of this feature for marketing and outreach.

Thank you Steve Jobs

When we started our journey as a product company we were more concentrating on TEXT and Voice side of the mobile technology but when we first started getting our hands dirty in app development we were certain that this is the direction we wanted to take. This was not only because App market was becoming hot. This was because we came to know that we can really do a lot of cool things on those small devices and solve some tough business problems.

In this process what we are learning is how to make product deeper in functionality but easier on usability. And the credit of this goes to Apple and brain behind that fruit Mr. Steve Jobs.

Thank you for your contribution to the world.

R.I.P.

Some of the posts we found on Twitter which talk a lot about the man:

@aplusk – ashton kutcher

I never thought I could be so busted up about the loss of someone I never met. #stevejobs

@om Om Malik

new morning, old tears, same old tear in my heart. god i wish it was the day before. #SteveJobsRIP

@TenchiGBG Rashawn Morone

3 apples changed the world: -Apple eaten by Eve -Apple that hit Newton -Apple by #SteveJobs (Rest In Peace)

@clintfisher – Clint Fisher

Finding it hard to shake this Steve stuff. Specially when you’re surrounded by stuff he made. #stevejobs